Tuesday, June 14, 2011

Did Linkedin have a Baby?

Interactive Sex conceives Cheek’d

‘Life’ the board game had sex with ‘Sim City’ the computer game. It’s first child is called “Cheek’d”

Cheek’d is online dating, reversed.

The How It Works tab on cheekd.com explains the concept as follows…

“Cheek’d bridges the gap between online dating and real-world romance. Shop offline and avert another missed connection.






Each member receives a deck of calling cards with a series of witty quips and their own personal code. Members can then slip one of the cards to an alluring stranger encountered in their everyday lives – be it in the market, at a restaurant or on the train during a morning commute. The recipient of the card logs onto the Cheek’d website, enters the code, reviews the card-giver’s profile and then can send the card-giver a message for free.

The upshot – Cheek’d provides a fun, unimposing way to meet that intriguing person who has just sparked your interest. It protects you from the dreaded blind dating/ bait-and-switch aspect of other online dating sites by offering real world, real time connections.”

This interactive concept shows how human and computer can play off of each other.  Hot off its 2011 Startup Madness win, Cheek’d should be able to improve their innovative concept.

A logical next step is to carve out niches within dating.  For example, a techie guy should be able to purchase digital roses and send them across the room to an attractive ladies smartphone.  Artsy cheekers could design their own cards and pass a custom colored card instead of the standard template offered.

Follow Cheek’d's progress through it’s Founder @loricheeknyc

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