1025_ 6/6/11 - Well believe it or not, we are at the Glue Conference talking to an architect. We've got a little bit of a twist here, of course being at Glue Con such things do get twisted. As well, there is a TechStar connection here too. Meet Lori Cheek - First an overview about who Lori is and how she went from the art and science of architecture to the world of technology. She is an architect by training and worked in New York City's design and architecture world for 15 years. A few years ago she came up with an idea that led her into the tech world and she has abandoned her career in architecture. It all started when she was out for dinner with a guy friend at a restaurant and they were getting ready to leave. He had written on the back of his business card, "Want to have dinner?", and he slid that to a woman, and we kept going. Lori remembers thinking how mysterious and intriguing that would be to have a handsome man give you this card. Then she thought about taking it to the next level... by not having your personal information on these cards. So Lori created this deck of (business sized) cards called You've Been Cheek'd, based on her last name Cheek. They all have a witty ice breaker such as, "Our fate is in your hands." or perhaps "My dog likes your dog". Then they all have a code that leads to an online profile. It's a little bit like handing your business card, minus the personal information. Lori says, "It's like an online dating service, but you're making the initial connections off line and then you take it online via the code provided on the card. Lori's company just won the TechStar's Startup Madness Tournament, beating out 63 other new startups for the Best New Idea of 2011. One of the prizes was an expense paid trip to Glue Con. Lori says, "It's been a mind blowing experience here. My advice is live your dream."
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