Monday, April 11, 2011

dotbox : making ecommerce more social

Social Media News: Celebrities Launch Sites with Social Media Interaction

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The world of Social Media is ever-expanding. Traditionally technology companies have dominated the space, but now as the social media atmosphere grows,  celebrities are getting into the game. This week hip-hop mogul, Jay-Z, and sisters, Mary-Kate and Ashley Olsen both launched new websites that focus on social media interaction.

Jay-Z’s new website, titled “Life & Times”, is a hub featuring a fusion of the rapper’s everyday activities and things that he finds inspirational, which he depicts in a Tumblr-esque layout.  Users are encouraged to “Like” and provide comments, which allows for an authentic connection that most celebrities are not utilizing.

Child-stars-turned-fashion-moguls Mary-Kate and Ashley Olsen have launched StyleMint, a web-based clothing recommendation/subscription service, live this July. The site will offer products in a similar delivery method to other subscription sites like ShoeDazzle.com andSendTheTrend.com—however when users sign up they are sent a variety of product suggestions each month and are then able to buy from the selection.

Congrats are in order for, Cheek’d (a new age online dating service), as they are the winners of the inaugural TechStars Startup Madness tournament! Thank you to all of our friends and clients for voting them to the top.

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